Our digital marketing team drives the product branding on social media platforms. The Digital Marketing Manager will help in driving the creation of world-class marketing communications for all marketing channels.

Job Description

• Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends
• Experience in setting up and optimising Google Adwords campaigns
• Alliances and Partnerships ( Forming digital and offline alliances. Example alliances with Telecom and Mobile Companies, medicine delivery companies, etc)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Job Specification

• Should be a Post Graduate, hold a digital marketing certification (not mandatory)
• 1-2 years proven working experience in digital marketing
• Plan and execute all web, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience